For a foodie, the concept of the Yelp Elite Squad rocked my socks off. Once you were invited, you were able to attend a few events a month. I’m sharing how to become Yelp Elite because I think the perks and benefits of Yelp Elite events are amazing. The events, which are FREE, have ranged from:
- Wine tastings with small bites
- Meeting Sheldon Simeon (awesome Top Chef contestant) at a poke event
- 5 course meal at a remodeled luxury restaurant
- Getting my brows done for the first time (there was laser hair removal but I was running a bit late and all slots filled up)
- A free private waltz dance class
- An event at an upscale “food court” with an entire roast pig, tiny poke bowls, full-size french pastries, and more
Along the way I’ve met an amazing group of people who share foodie interests with me, and I get to see them at these cool free events :)!
- 1 Why Did I Become Yelp Elite?
- 2 Tips On How To Become Yelp Elite?
- 2.1 1. Add Pictures – Lights, Camera, Action!
- 2.2 2. Write Detailed Reviews
- 2.3 3. Check-in To Restaurants
- 2.4 4. Write Tips If You Can’t Write a Full Review
- 2.5 5. Add Other Yelpers & Interact With The Community Manager
- 2.6 6. Make sure You’re Following The Minimum Requirements & Update Your Profile
- 2.7 7. Nominate Yourself Or Ask A Yelp Elite Squad Friend To Nominate You
- 2.8 8. The Most Important Question: How many reviews do you need?
- 2.9 9. Renomination At The End of Every Year
- 3 Why Should You Become Yelp Elite?
- 4 A Yelp Elite Squad Event
Why Did I Become Yelp Elite?
I love taking pictures of all my food. They used to just sit in my phone’s photo album. It wasn’t that hard to write a few paragraphs about the food and experience, even if the pictures were from a few months or years ago. It’s also nice to have a “food diary” that you and others can read for future food excursions — I’m always forgetting the name of restaurants but can now go back in my reviews whenever a friend asks.
One day a friend mentioned in passing that Yelp Elite Squad seemed like a good program for me. “You take a picture of all your food anyway. It says you can go meet other people who like food a lot and get free food.” Yep, that sounds like an awesome program for me!
I started with writing a review every other day because I had a ton of pictures from the past 2 years and now they were actually going to get some use, instead of just sitting quietly in my phone’s albums. I figured I would self-nominate at around 100 reviews, as I didn’t know anyone that was in the Yelp Elite Squad and wasn’t quite sure how to become Yelp Elite. Google didn’t exactly give me a number of reviews that would get me in. At about 60 reviews in, my community manager emailed me asking if I’d like to be part of the program. It was the perfect end to a trip to Bali as he emailed on the last day while I was sitting in the airport. Um… YES!
FYI, your community manager will email you and then you’ll need to click on a button on the actual website — I didn’t realize this, but thankfully he followed up when he realized I didn’t complete the registration.
Tips On How To Become Yelp Elite?
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I recommend the below tips on how to become Yelp Elite. Note, I do not work for Yelp so there are no guarantees, but did do quite a bit of sleuthing to try and figure out how to get there for most people. I mostly Googled a bit to learn from other people who became Elite, looked at other Yelp Elite profiles to see their stats (pictures, reviews, check-ins, etc), and then asked my Yelp Elite friends once I got in. Like all things in life, everything varies.
1. Add Pictures – Lights, Camera, Action!
Take pictures of the food you eat and the inside of the restaurant.
- Make sure they aren’t blurry!
- Can you clearly see the food?
- Does it look graphically interesting?
- Is the lighting nice?
Insert a bunch of cute kids and one day you might be able to get unlimited free food and 250k+ Instagram followers! Check them out @ FoodBaby.
Things you can take a picture of:
- Restaurant Exterior
- Take a pic of each dish
- The Menu
- Bathrooms for fun
- Ambience in the restaurant
This part is the easiest, because really, don’t tell me you haven’t been practicing with your Instagram skills!
2. Write Detailed Reviews
You can review things that are not restaurants: a bookstore, a movie theatre, a hiking trail, basically anything. If you need a few more reviews to put you over the top to make Yelp Elite, try reviewing some non-restaurant places. For example in NYC, you can always review Central Park, Hudson Yards, Chelsea Piers, etc.
In terms of length, try to aim for reviews that are 1-2 paragraphs long, with 3-5 sentences in each paragraph. If you’re witty or funny, incorporate that into your review! Be sure to proofread for correct grammar and spelling. None of that “u” instead of “you” nonsense. That being said, Yelp isn’t looking for the stuffy food critic in the magazine, it’s looking for reviews by ordinary people!
Below are a few examples. All these people are community managers who actually work for Yelp, and these are some great examples of high-quality reviews. They’re the ones who review your application, so looking at their examples are great ideas. Click on the review to see their profiles for more reviews.
3. Check-in To Restaurants
Checking in takes 2 seconds when you enter a restaurant and usually there are coupons for checking in! Free dessert, drinks, 10 percent off, etc. If you check-in enough times you can get a badge that says it’s your Dukedom.
Try to remember to check in whenever you get to a restaurant or bookmark it so that you don’t forget to review it later.
4. Write Tips If You Can’t Write a Full Review
If you don’t want to write a review for the place, add a tip to the page! That just means a really short comment. Common ones include “Does not accept CC”, “$10 CC min”, or “They only serve X item after Y time”, etc. If your review is too short, Yelp will sometimes just add it as a tip instead, so watch out for that. If you have more than 2 reasonably long sentences at least Yelp should accept it as a review.
5. Add Other Yelpers & Interact With The Community Manager
Try to engage with other Yelpers who eat at the same places you do and leave them a compliment or give them a thumbs up. You can also leave them a Useful, Funny, or Cool vote as well.
It’s not a weird thing to add them as a friend, consider it more like following someone on Instagram instead. Feel free to reach out to them if you ever want any foodie recommendations!
Look at the restaurants the community manager has been to. They usually have good recommendations and you’re more likely to fall on the CM’s radar.
6. Make sure You’re Following The Minimum Requirements & Update Your Profile
- You need to be at least 21
- Have a photo with your face in it
- Use your real name
- You cannot be a business owner
7. Nominate Yourself Or Ask A Yelp Elite Squad Friend To Nominate You
If you have a friend who is part of the Yelp Elite Squad, ask them to nominate you when you’ve done the other steps. Don’t worry though, you can always self-nominate right here.
If you’re a little too shy to toot your own horn, don’t worry, the community managers scout profiles so you’ll end up on their radar.
8. The Most Important Question: How many reviews do you need?
For large metropolitan cities (NYC, DC, SF, Miami, etc):
I’d recommend 40-65+ reviews in a year before nominating yourself or getting another Yelp Elite Squad member to nominate. Community managers scan for new Elite members by themselves, so it’s possible to become Yelp Elite without even being nominated. I wrote about 60ish reviews in the span of 2-3 months as I had all the pictures of restaurants from previous years and the Community Manager reached out, so it’s possible if you rack up a ton of reviews very quickly, the system will flag you as a potential member — let me know your data points in the comments below!
I’ve seen people try to nominate their friends and be unsuccessful and the main reason was probably not enough reviews.
NYC is large enough that they have split the Yelp Elite Squad groups by boroughs. I know LA has two groups and NJ has multiple as well.
For smaller cities/areas :
I’ve seen people become elite with as few as 25+ reviews in a year. A couple of friends have said they self-nominated, so give it a try.
It’s a good reminder that quality reviews are better than quantity.
9. Renomination At The End of Every Year
At the end of every year, you renominate yourself to become Yelp Elite again the following year. As long as you’ve maintained what you did to get into the program, they’ll most likely make you Elite again. The results don’t come out exactly at midnight of the new year, so don’t freak out if you don’t see an email from them.
Why Should You Become Yelp Elite?
1. You’re already eating out, why not get perks from it?
If you’re already eating out a few times a month, then trying to become Yelp Elite won’t add any expenses to your budget. All you need to do is take a little time to take pictures of your food, and write maybe 2 paragraphs about your meal. It’s fun and you get to act like a food critic :D. I probably spend less than 10 minutes per review. 40-65 reviews per year if you live in a Metropolitan city is not a ton. That’s like out once a week.
It’s also fun to help and put pictures up of the food. When I go to a restaurant now, I look at the pictures of the food and match them to the menu to pick what I want to eat. Side note: when in Japan they show you the pictures of the food, how come they don’t do that here? It would be so useful, and maybe we’d order even more food. Hint hint, restaurants!
2. Free Yelp Elite Squad Events: Food + Vouchers + Events
You get cool experiences and to taste a restaurant’s food, all for the low, low, price of free at Yelp Elite Squad events! A lot of times, the restaurant the event is featuring is one that is newly opened, so you get to be one of the first people to visit. Whenever your friends ask you, “Can you tell me a good restaurant in X district?”, you’ll be the first one to chime in — and they can see the pictures via Yelp. I’m a very visual eater, so it’s nice to see the picture of the food before I order. Instead of eating out every week, maybe you can eat out every other week or something due to the cool events you get to attend.
The events are usually after work on the weekdays, so they’re pretty convenient in terms of working it into your schedule.
3. Yelp Elite Has Amazing People
The people you meet are incredible. This is a group of people that are focused on food and enjoying life, but they’re also great at finding the best deals around. I’d argue they’re the most in tune with the city you’re in. At the last event, someone had mentioned cheap ways to get tickets to shows. Everyone chimed in with their favorites — It seemed no one was aware of another method someone mentioned. Collective knowledge at hand was crazy!
It’s an interesting Venn diagram of people who are willing to write reviews up for the perks. They’re usually extremely knowledgable people, but are likely to also travel for free or be a spending optimizer.
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4. Everyone Wins
It’s a win-win-win for you, Yelp, and the restaurant. You’re incentivized to be a part of the Yelp Elite Squad because of the cool perks by writing reviews and doing “free” work. Yelp is incentivized because without quality reviews, the website wouldn’t be as integral to the foodie community. The restaurant who hosts these events gets free press and word of mouth from the people who love to experience new things. It’s kind of like bloggers getting free items and providing free press, but with Yelp and food.
So, considering it? Maybe we’ll see each other IRL at an Elite event :).
A Yelp Elite Squad Event
Some pictures of one of my favorite events below. Yes, the entire event was complimentary.
If you’re in NYC and want an awesome brunch place near Central Park, this restaurant is called Storico and is located in the New York Historical Society building, so you can also check out the cool history museum before or after brunch.
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